行为不仅仅是对刺激的反应，而是由期望和目的引导的。
2014年：贝索斯致股东信《投资那些具有无限上升空间的创意》
The greatest sweetener of human life is Friendship. To raise this to the highest pitch of enjoyment, is a secret which but few discover.
Innovation is not just about new ideas, but about executing them in ways that create real value.
文学是民族的记忆，没有记忆就没有身份。
想要迅速了解刚认识的人的真实性格，可以给他们一个超级慢的网络。观察之。
Mathematics is not just about numbers, equations, computations, or algorithms: it is about understanding.
In love we are not looking for shortcuts, but for depth.