The best performances come from a place of truth and vulnerability.

要做的事情有那么多，完成的却只有那么一点。事情就是这样。

I think it is often easier to make progress on mega-ambitious dreams. Since no one else is crazy enough to do it, you have little competition. In fact, there are so few people this crazy that I feel like I know them all by first name.

1997年：贝索斯致股东信《吸引符合你价值观的股东》

不要害怕在观点上与众不同，因为现在被接受的每个观点都曾经是古怪的。