Dealing with failure is easy: Work hard to improve. Success is also easy to handle: You've solved the wrong problem. Work hard to improve.

预测未来的最好方法就是创造未来。

Better never means better for everyone... It always means worse, for some.

I got the idea to start Amazon 16 years ago. I came across the fact that Web usage was growing at 2，300 percent per year. I'd never seen or heard of anything that grew that fast， and the idea of building an online bookstore with millions of titles -- something that simply couldn't exist in the physical world -- was very exciting to me. I had just turned 30 years old， and I'd been married for a year. I told my wife MacKenzie that I wanted to quit my job and go do this crazy thing that probably wouldn't work since most startups don't， and I wasn't sure what would happen after that. MacKenzie (also a Princeton grad and sitting here in the second row) told me I should go for it. As a young boy， I'd been a garage inventor. I'd invented an automatic gate closer out of cement-filled tires， a solar cooker that didn't work very well out of an umbrella and tinfoil， baking-pan alarms to entrap my siblings. I'd always wanted to be an inventor， and she wanted me to follow my passion.

真相是，我们都有自己的现实版本，有时这些版本与事实不符。

我认为生活中任何事的目标都是快乐。