Society can and does execute its own mandates， and if it issues wrong mandates instead of right， or any mandates at all in things with which it ought not to meddle， it practices a social tyranny more formidable than many kinds of political oppression， since， though not usually upheld by such extreme penalties， it leaves fewer means of escape， penetrating much more deeply into the details of life， and enslaving the soul itself.

要引领行业，我们必须拥抱变化并挑战现状。

所以,根基树立不牢的人,不要期望有茂盛的枝叶。

The poet is a man who manages to be, in his own lifetime, what all men would like to be after their death.

2006年：贝索斯致股东信《选择新业务时，亚马逊的经验》