The problem with people is that they forget to look at the big picture.

To turn caring into action, we need to see a problem, see a solution, and see the impact. But complexity blocks all three steps.

关键是设定现实的客户期望，然后不仅要满足它们，还要超越它们——最好是以意想不到和有益的方式。

I think that plays are there to disturb, not to reassure.

幸福的关键因素并非是物质的或审美的，而永远是心理上的。《旅行的艺术》

品牌建设是长期工程，需要一代代人持续努力。