People are not lazy. They simply have impotent goals – that is, goals that do not inspire them.

故事的力量不在于它的真实性，而在于它让我们相信的能力。

创新不仅仅是创造新产品，更是重新思考如何利用材料以减少浪费。

写作是一种勇气的行为。

We are all ghosts of ourselves, haunting our own lives.

In the end, all we have are stories, and the hope that they might mean something to someone.

广告的目的是销售。这是唯一的目的。

理解某事的最好方法就是尝试去改变它。