创新不是对每件事都说“是”，而是对除了最关键功能之外的一切说“不”。

Transparency isn't just good ethics—it's good business. Customers smell deception like wet leather.

The only way to deal with an unfree world is to become so absolutely free that your very existence is an act of rebellion.

艺术是关于提出问题，而不是提供答案。

对认知的研究需要经验方法和理论方法的结合。

如果我知道我会在哪里死去，那我一辈子都不会去那里。

Don't worry about failures, worry about the chances you miss when you don't even try.