You have to be able to laugh at yourself, or you'll never make it in this business.

The only limit to our realization of tomorrow is our doubts of today.

世界是如此不可预测。事情突然发生，出乎意料。我们想要感觉我们能控制自己的存在。在某些方面我们是，在某些方面我们不是。

Investors should be wary of high fees and complex products.

2015年：贝索斯致股东信《全世界对失败最宽容的公司》

讲故事的力量在于它可以改变世界，一次一个心灵。

"Books are the plane, and the train, and the road. They are the destination, and the journey. They are home."

未来不是我们进入的某处，而是我们创造的某物。