Great companies don’t just grow fruit; they grow communities.

You can't manage what you don't measure, and you can't improve what you don't manage.

经济学的第一课是稀缺：从来没有足够的任何一种东西能够满足所有人对其需要。政治学的第一课是摒弃经济学的第一课。

成功的关键在于坚持和持续改进。

2014年：贝索斯致股东信《投资那些具有无限上升空间的创意》

The primary cause of unhappiness is never thesituation but your thoughts about it.