品牌是由它信守的承诺定义的。

The true teacher defends his pupils against his own personal influence. He inspires self-distrust. He guides their eyes from himself to the spirit that quickens him. He will have no disciple.

布施出去的很少，希望得到的回报却很多，这样的话，别人就不敢接受你的布施了。

真正的困难不在于构思新想法，而在于摆脱旧观念。