We are what we pretend to be, so we must be careful about what we pretend to be.

2008：贝索斯致股东信《逆向工作法 VS 技能导向法》

Don't be afraid of failure when facing challenges. Every failure is a step towards success.

快乐的最好方法是爱自己。

The rules of survival never change, whether you’re in a desert or in an downtown street: you need to be hydrated, you need food, and you need shelter.

真正的旅程不在于发现新的风景，而在于拥有新的眼光。

可持续发展不是一个成本中心，而是我们行业的未来。

Good people do not need laws to tell them to act responsibly, while bad people will find a way around the laws.

烘焙不仅仅是遵循食谱；它是关于理解食材和过程背后的科学。

最大的风险就是不冒任何风险。