最大的风险是不冒任何风险。在一个快速变化的世界里，唯一注定失败的策略就是不冒险。
The biggest risk is not taking any risk. In a world that's changing quickly, the only strategy that is guaranteed to fail is not taking risks.
始终以最终用户为设计核心；功能永远不应为美学而牺牲。
In the long run, the greatest weapon of mass destruction is stupidity.
每一部小说都是举向社会的一面镜子，映照出它的美与缺陷。
Better never means better for everyone... It always means worse, for some.
2013年：贝索斯致股东信《下放决策权以促进创新》
变化的速度要求我们忘记的和学习的一样多。