金钱被高估了。真正新鲜的事物很少会需要很多钱。不然的话，百万富翁们应该早就垄断了对新事物的发明了，但他们并没有。相反，几乎所有的突破都来自那些缺钱的人，因为他们被迫不得不依靠自己的热情、坚持与才智，去找到新的方法。贫穷是创新上的优势。
The stories are not autobiographical, but they're personal in that way. I seem to know only the things that I've learned. Probably some things through observation, but what I feel I know surely is personal.
1997年：贝索斯致股东信《吸引符合你价值观的股东》
The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.
The most successful companies are those that evolve with their customers.