没有思想的自由，就没有真正的自由。

"The only thing worse than being talked about is not being talked about."

If you don't like something, change it. If you can't change it, change your attitude.

We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.