The best stories are those that challenge our assumptions.
所有这些说明的目的是引导探索者的心智朝向它们背后的唯一实相。
未来最有价值的公司将是那些能够连接物理世界和数字世界的企业。
We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.
The only way to escape the weight of history is to write about it.