Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.

2007年：贝索斯致股东信《我们改变工具，工具也改变我们》

"Consciousness is not an entity but a process."

释义：因为一个关键的错误，可能导致整体的失败，一切努力都白费。

艺术中最重要的是人的处境。

You have to think for yourself. It always amazes me how high-IQ people mindlessly imitate. I never get good ideas talking to other people.

预测未来的最好方法就是创造未来。