You can’t build a reputation on what you are going to do.

自然界是无情且不可改变的，它不在乎其隐藏的原因和行为是否能为人类所理解。

1997年：贝索斯致股东信《吸引符合你价值观的股东》

Deep into that darkness peering, long I stood there wondering, fearing, doubting, dreaming dreams no mortal ever dared to dream before.

Men are cruel, but Man is kind.

Innovation without purpose is just noise.

我不会因为累而停止，我会因为完成而停止。