The key to success is to keep going even when things seem impossible.
成功的关键是在事情看起来不可能的时候继续前进。
2005年:贝索斯致股东信《尽管是数字在发挥作用,但决策因素还是“判断”》
诚信是企业立足的根本,失去诚信就失去一切。
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.