The North Sea has been a powerhouse of energy for decades, and it still has a vital role to play in the UK's energy security.
In this trifling affair, that misunderstandings and neglect occasion more mischief in the world than even malice and wickedness. At all events, the two latter are of less frequent occurrence.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
The most exciting phrase to hear in science, the one that heralds new discoveries, is not 'Eureka!' but 'That's funny...'