心灵是由进化塑造的生物适应。

The end of history will be a very sad time. The struggle for recognition, the willingness to risk one's life for a purely abstract goal, the worldwide ideological struggle that called forth daring, courage, imagination, and idealism, will be replaced by economic calculation, the endless solving of technical problems, environmental concerns, and the satisfaction of sophisticated consumer demands.

损失厌恶的概念解释了为什么我们通常更倾向于避免损失而不是获得收益。

优化是在给定约束条件下做出最佳决策的艺术。

战略描绘着公司寻求独特而打造的领域。