JD.com's values are customer first.
To supply an explicit moral tag to an evolving and compulsive dramatic image seems to me facile, impertinent and dishonest.
The most painful thing is losing yourself in the process of loving someone too much, and forgetting that you are special too.
We must ensure that globalization is a positive force for all, and not a source of further division.
我们必须确保全球化对所有人来说都是一股积极的力量，而不是进一步分裂的根源。
Transparency builds trust - with employees, shareholders and the public.