2005年：贝索斯致股东信《尽管是数字在发挥作用，但决策因素还是“判断”》

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

设定目标是将无形变为可见的第一步。

"The world is a game, and the game is a mirror."

作家必须是个人对抗集体的捍卫者。