For the past 33 years， I have looked in the mirror every morning and asked myself: 'If today were the last day of my life， would I want to do what I am about to do today？' And whenever the answer has been 'No' for too many days in a row， I know I need to change something.

We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.

The most important computer is the one that rages in our skulls and ever seeks that satisfactory external emulator. The standarization of real computers would be a disaster - and so it probably won't happen.

我想这就像泰坦尼克号。冰山是真的，但船只是一艘船。

Adaptability is the key to staying relevant in a fast-changing world.

In business, if you're not moving forward, you're falling behind.