我们的决定往往比我们相信的要少理性，受到无数潜意识因素的影响。

"In every story, there is a hidden truth waiting to be uncovered by the reader."

You have to believe in yourself when no one else does.

"Freedom is nothing else but a chance to be better."

I think we have a unique culture at Amazon that encourages both risk-taking and long-term thinking.

Writing is a way of exorcising the demons that haunt us.

译文：贫穷的人不用学俭朴，自会俭朴，卑贱的人不用学谦恭，自会谦恭。