通过正确的视角观察，平凡会变得非凡。
"The ordinary becomes extraordinary when viewed through the right lens."
创新不仅仅是技术的问题；它关乎我们思考和运营方式的改变。
2005年：贝索斯致股东信《尽管是数字在发挥作用，但决策因素还是“判断”》
The most exciting breakthroughs of the 21st century will not occur because of technology but because of an expanding concept of what it means to be human.