Now, the opposite of a snob is your mother.
The key to nudge is to make it easy for people to make better choices.
I've always been interested in art and making things, but I chose not to go to art school because I thought I needed to do something else. Art was a tough way to make a living. I've always done both. I just kind of figured that the marine biology would be a career and the art would be something I did for my own self-expression.
When I hear the word culture, I reach for my checkbook.
如果你的目标不是盈利——而是要做大，获得快速增长，或者成为科技行业的领军者——你将会面临很多问题。