1998年：贝索斯致股东信《保持对客户的恐惧》

"Every ending is but a disguised beginning waiting to be recognized."

最大的挑战是每天都要进步。

Failure is not terrible, what is terrible is not daring to try.

体育的真正价值在于其塑造品格和培养团队合作的能力。

Thinking is the hardest work there is, which is probably the reason why so few engage in it.

自我并非固定不变的实体，而是我们随时间构建的叙事。