The essence of a brand is trust, and trust is built over time with sincerity.

The more you give, the more you receive.

在危机时期，透明度和果断行动能建立信任。

Trust is like a mirror, you can fix it if it's broken, but you can still see the crack in that motherfucker's reflection.

I don't believe in failure. It's not failure if you enjoyed the process.

Every story has a beginning, a middle, and an end, but not necessarily in that order.

Certification standards are meaningless without rigorous enforcement and transparency.