我不怕死，我怕不去尝试。
I'm not afraid to die, I'm afraid of not trying.
我通过圆点看世界，这就是我理解它的方式。
2005年：贝索斯致股东信《尽管是数字在发挥作用，但决策因素还是“判断”》
The dead are not powerless. Dead, did I say? There is no death, only a change of worlds.
我创作不是为了迎合市场，而是表达自己。
Costco代表高性价比，Disney代表娱乐性。
The key to success is to get out into the store and listen to what the associates have to say. It's terribly important for everyone to get involved. Our best ideas come from clerks and stockboys.
我不想被情绪左右。我想利用它们，享受它们，并掌控它们。