穷人往往缺乏做出正确选择所需的信息，而即使他们拥有这些信息，也常常不信任它。

I'd rather be hated for who I am, than loved for who I am not.

行为由当前刺激情境和过去的强化历史决定。

The most credible empirical research often comes from studies that have a clear and transparent design, where the assumptions are laid out for everyone to see.

成功的关键是专注于用户体验，而不仅仅是技术。