2000年：贝索斯致股东信《即使在最残酷的时期，也将努力把公司打造更具“重量”》

The architect’s role is to enable, not to impose.

The world is a place of the living, and the dead have no place in it. The dead are nothing. They are not even a memory. They are forgotten.

解释：看见外表就可以知道内里，看见过去就可以知道未来。