The best arguments in the world won't change a person's mind. The only thing that can do that is a good story.
世界上最好的论点也无法改变一个人的想法。唯一能做到这一点的，是一个好故事。
2003年：贝索斯致股东信《寄希望于通过为客户提供最大的价值，从而创造更长远的利润》
创新不仅仅是创造新产品，而是重新构想我们如何解决问题。
The best companies are started not because the founder wanted a company but because the founder wanted to change the world.
Don't ever let somebody tell you you can't do something, not even me.
与人为善，因为你所遇到的每一个人都在进行着某种形式的艰苦斗争。
别错过机会，人生比你想象中的要短。