The best buildings are those that tell a story, that have a soul.
"The only real elegance is in the mind; if you've got that, the rest really comes from it."
You can obsess about serving your customers/audience/clients， or you can obsess about beating the competition. Both work， but of the two， obsessing about your customers will take you further.
成功不在于金钱，而在于过程。
The human mind is a complex system, and understanding it requires a multidisciplinary approach.