I got the idea to start Amazon 16 years ago. I came across the fact that Web usage was growing at 2，300 percent per year. I'd never seen or heard of anything that grew that fast， and the idea of building an online bookstore with millions of titles -- something that simply couldn't exist in the physical world -- was very exciting to me. I had just turned 30 years old， and I'd been married for a year. I told my wife MacKenzie that I wanted to quit my job and go do this crazy thing that probably wouldn't work since most startups don't， and I wasn't sure what would happen after that. MacKenzie (also a Princeton grad and sitting here in the second row) told me I should go for it. As a young boy， I'd been a garage inventor. I'd invented an automatic gate closer out of cement-filled tires， a solar cooker that didn't work very well out of an umbrella and tinfoil， baking-pan alarms to entrap my siblings. I'd always wanted to be an inventor， and she wanted me to follow my passion.

我不害怕坠入爱河，我害怕再次爱错了人。

The architect must be a humanist.

The world is not a wish-granting factory.

旧梦很美，虽未能实现，但我很欣慰它们曾萦绕心田。

"To be free is not merely to cast off one's chains, but to live in a way that respects and enhances the freedom of others."

"The desert is not just a place; it's a state of mind, a vast canvas for the imagination."

Transparency in seafood supply chains isn't just good ethics—it's good business.