You don’t have to be the best, but you have to be the best you can be.
你不必成为最好的，但你必须尽你所能做到最好。
唯一使生活成为可能的是永久、难以忍受的不确定性；不知道接下来会发生什么。
"We are all just passing through, leaving traces of ourselves behind like footprints in the snow."
"To give is to receive, to love is to be loved, and to live is to let live."
"To be forgiven is only half the gift. The other half is that we also can forgive, restore the lost, and mend the broken."
I don't want to be perfect, I just want to be real.
2016年：贝索斯致股东信《每天都要像创业的第一天那样》