The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.
关键是设定现实的客户期望，然后不仅要满足它们，还要超越它们——最好是以意想不到和有益的方式。
平凡与非凡的区别就在于那一点额外的努力。
心灵的主要任务是为行动组织经验。
自由不是给予的，而是夺取的。
In the world of algorithms, elegance is not optional.
"The beauty of cinema lies in its ability to make us feel less alone."
The world is full of obvious things which nobody by any chance ever observes.
Every building is a kind of manifesto, a statement about how we should live.
Only by mastering core technologies can we remain invincible.