The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.
关键是设定现实的客户期望，然后不仅要满足它们，还要超越它们——最好是以意想不到和有益的方式。
The surest way to tame a prisoner is to let him believe he’s free.
Art should break the boundaries between life and representation.
我不是一个商人；我就是生意，伙计。
Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence.