The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.
关键是设定现实的客户期望，然后不仅要满足它们，还要超越它们——最好是以意想不到和有益的方式。
The desire to be loved is perhaps the most deeply rooted of all our vanity.
"I am not afraid of death, I am afraid of life."
对于看不见的事物的恐惧是每个人内心所称之为宗教的自然种子。