The soft drink industry isn't just about beverages; it's about creating moments of happiness.

Every person must have a thought that changes them, or a book, or a word, or a moment; and if they don't, their life is wasted.

商业应该是有趣的。如果它不有趣，那你就做错了什么。

Leadership is about making others better as a result of your presence, and making sure that impact lasts in your absence.

I try to approach every film as if it's the first film I've ever made.

2000年：贝索斯致股东信《即使在最残酷的时期，也将努力把公司打造更具“重量”》