关键是设定现实的客户期望，然后不仅仅是满足它们，而是超越它们——最好是以意想不到和有益的方式。
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.
The true measure of our success is not just profits, but the positive impact we leave behind.