关键是设定现实的客户期望，然后不仅要满足它们，还要超越它们——最好是以意想不到和有益的方式。
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.
Consumer preferences evolve rapidly, and staying ahead means listening more than we speak.
生存的关键不仅仅是体力，还有心理韧性。
Diversity in thought leads to better solutions.
市场不仅仅是关于交易；它们是关于信息流动和支撑这些交易的信任。
最好的故事不仅仅是娱乐，它们在最后一页翻过之后还会长久地留在心中。
最好的故事是那些与我们自己的生活产生共鸣的故事。
To be modern is to be in constant dialogue with tradition.