Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.

挽救失败的事，就好像驾驭悬崖边的马，不能轻拍一鞭。对于即将成功的事，就好像拉船上沙滩，不能少停一桨。

拍卖设计中最重要的就是创造一个让竞标者愿意展示真实估值的环境。

A first sign of the beginning of understanding is the wish to die.

每件促使我们注意到他人的事，都能使我们更好地理解自己。