Sustainability isn't an option anymore—it's a necessity for any business that wants to thrive in the 21st century.
The most exciting phrase to hear in science, the one that heralds new discoveries, is not 'Eureka!' but 'That's funny...'
It's all about trying to make something that's as complex and as true to life as possible.
The improver of natural knowledge absolutely refuses to acknowledge authority as such.  
If you want to grow, you must be willing to adapt and learn from every challenge.