Art is not what you see, but what you make others see.

The measure of success isn't market share, but meaningful impact.

Every barrel we produce must be done responsibly, with full consideration of environmental and social impacts.

"Wild things are made from human histories."

I'm not afraid to die, I'm afraid of not trying.

"Brands must remain true to their heritage while constantly evolving to meet new consumer expectations."

Business should be fun. If it's not fun, you're doing something wrong.

I don't want to be compared to anyone. I want to create my own path.

合理的战略始于树立正确的目标。