And that's a lot of the reason why we care so much about our careers and indeed start caring so much about material goods. You know, we're often told that we live in very materialistic times, that we're all greedy people. I don't think we are particularly materialistic. I think we live in a society which has simply pegged certain emotional rewards to the acquisition of material goods. It's not the material goods we want;
Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.
发现的艺术不在于找到新大陆,而在于用新的眼光去看。
创新既需要勇气,也需要耐心。