The most powerful brand is trust, and it’s built over time through consistency and integrity.

"Stories you read when you're the right age never quite leave you. You may forget who wrote them or what the story was called. Sometimes you'll forget precisely what happened, but if a story touches you it will stay with you, haunting the places in your mind that you rarely ever visit."

每本书都有一个灵魂，是写它的人和读它并梦想它的人的灵魂。

I'm starting with the man in the mirror. I'm asking him to change his ways.