The most dangerous thought you can have as a creative person is to think you know what you're doing.

2009年：贝索斯致股东信《执着于用户体验》

滚动的弹丸，掉落到凹陷之处，便不再滚动了；流传的谣言，到智慧的人那里，便不再流传了。

"We need to think about AI not just as a technology, but as a societal challenge."

The future is not fixed; it is something we can shape with our knowledge and actions.