I’m not afraid to be different, I’m afraid to be the same.

On growth: "All businesses need to be young forever. If your customer base ages with you， you're Woolworth's."

对心灵的研究必须摆脱一切先入为主的观念。

The mind's work is never done, because adaptation is never complete.

你接近生命的终点——不，不是生命本身，而是其他东西：生命中任何改变的可能性的终结。

杰夫·贝索斯接受了莱克斯·弗里德曼的播客采访

We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.

Programmers are not to be measured by their ingenuity and their logic but by the completeness of their case analysis.

Sustainability isn't just about protecting trees; it's about ensuring a future where both people and nature can thrive.

I don't care what you think, I'm doing this for me.