Success is a journey, not a destination. It's about the progress you make along the way.

2016年：贝索斯致股东信《每天都要像创业的第一天那样》

You are not only responsible for what you say, but also for what you do not say.

你不能只问顾客要什么，然后想法子给他们做什么。等你做出来，他们已经另有新欢了。