技术只是一个工具。真正的挑战是明智地使用它。

If you have any doubt at all about being able to carry a load in one trip， do yourself a huge favor and make two trips.

I don’t need a team, I am the team.

2009年：贝索斯致股东信《执着于用户体验》

That's exhilarating if you're doing well, and very crushing if you're not. It leads, in the worst cases -- in the analysis of a sociologist like Emil Durkheim -- it leads to increased rates of suicide. There are more suicides in developed, individualistic countries than in any other part of the world. And some of the reason for that is that people take what happens to them extremely personally -- they own their success, but they also own their failure.

The only thing that can save the world is the reclaiming of the awareness of the world.