Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.

我的态度是，如果你把我推向你认为的弱点，那么我会把这个被感知的弱点变成优势。

Diversity in thought leads to innovation; diversity in people leads to strength.

如果你总是做你一直在做的事情，你将总是得到你一直得到的东西。