The relation between what we see and what we know is never settled.
We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.
君子有三种快乐,但称王天下不在其中。父母都健在,兄弟没有灾祸,这是第一种快乐;抬头无愧于天,低头无愧于人,这是第二种快乐;得到天下的优秀人才而教育他们,这是第三种快乐。